Sustainability

We led the development and ensured the artistic direction of the new Swatch packaging launched in early 2021, a key milestone in the brand’s eco-responsible commitment. 

Made of Paperfoam, it is 100% recyclable, biodegradable and compostable, and 40% lighter than the previous packaging. 

Flexible elements - a premiere with Paperfoam - allow a single type of case to accommodate several watch formats. 

Each product line is highlighted by a distinctive colored sleeve, while a detachable cover makes it easy to identify each model.