Inner Reflection

ECAL/La Prairie
2021

La Prairie invited us to design an eco-responsible packaging for its flagship Skin Caviar Luxe Cream. 

This proposal aims at offering to this icon of Swiss design an outer packaging that unfolds with a single gesture and becomes a presentation podium for the famous care ritual. 

Inspired by the Bauhaus movement, this packaging is composed exclusively of fundamental geometric shapes and owes its apparent simplicity to the use of an innovative, mass-dyed, recyclable cardboard that fits perfectly. 

30% more compact than current packaging and made of a single material, it is easily recyclable. The pedestal on which the cream and the spatula rest can be kept.